Google is like a company that sells food but doesn’t like to cook it. While it owns much of the advertising revenue stream, it simply doesn’t know how to market. If it did, it would have realized that Microsoft’s Bing is as much a marketing attack as it is a product attack, and that its best short-term defense would have been marketing focused. Like a lot of engineering companies, Google apparently thinks if it builds it, customers will come. Microsoft made similar mistakes with Plays for Sure, and AutoPC. Without marketing, no matter how good the product is, it will only get a very small percentage of the available market.
